Goal Get It came to us as a complete new start-up, with the aim of promoting productivity through a priority to-do list app – that helped to prioritise short-term goals, but remind users of lifetime goals and in turn, provide advice and support in how to get there.
Firstly, we worked with an insights and research group to understand the needs and wants of our group. This helped in building an app skeleton to understand the processes of how we wanted the app to behave.
The next step was to build the app itself on both Apple iOS and Android platforms, followed by a website to help with instructions. With a paid media plan across Instagram, YouTube, Google Display, and Facebook – we managed to grow combined app-store growth to 3000 users in the first month. From then, we could leave Goal Get It with a blueprint to continue their trajectory.